Here is an amazing tool that can help you manage and improve your campaigns on social media. In fact, we believe this is arguably the best free social media management dashboard.
But first, what is social media management? Why does every social media marketer need to have one? To understand this, we need to look at the power of social media on human trends and practices.
Recent studies indicate that social media has quite a profound influence on the decision-making behavior of consumers. The world over, millions of people are using social media.
The combined reach of these social channels presents a huge medium where business and community come together to share a small talk. Here business marketers are given a free space to loosen up a bit and still sell their brand.
Something that started as a way for people to connect and communicate has become a powerful tool that every business should be taking advantage of.
This has made it all so simple for even small start-up companies to reach their targeted audience easily. Thanks to social media the markets are all perched up there for harvest. Or are they?
It is not as simple as it sounds. Social media has grown so big and so complicated. Building and maintaining a competitive social media presence on several channels requires hard work and proven social skills.
The first challenge is choosing the right social channels for your business. Then follows the real, daily work of coming up with content that can attract and keep followers. I hear most seasoned bloggers saying ‘content is king’. I think this should go further to say; ‘valuable content is king’. Unless you post value, your campaigns will not attract interaction.
All these may require a little more investment in time. Some organizations employ full-time social media marketers, others go for independent social media management individuals or organizations. These options are costly and out of reach for most small companies. This is where our best free social media management dashboard comes in.
At AlifeInfo, we have a wonderful social media management tool. Alife Social comes in two versions: the basic and pro version.
The rest of this article discusses the benefits of using the free, basic version. If you are a small company serious about building a branding and marketing strategy on social platforms, read on.
For starters, social media tools cost far less than the two options mentioned above.
Best Free Social Media Management Dashboard: Alife Social
One thing I personally like about social media tools is their ability to allow you to schedule posts. For those not aware, even big social media management companies use tools to schedule posts. Think of an organization taking care of social accounts from hundreds of clients. Obviously, they won’t be able to manage them effectively without using a scheduling tool. In fact, all of the social management companies and individuals use one social management tool or the other.
The scheduling function allows you to line up posts once to publish in real time or at chosen times over a set period of time (usually one month). This saves you a lot of time.
You won’t need to login into each of your various social accounts to create a post. You won’t need to repeat the same post over and over again in each of your social accounts.
What you will definitely need is a good, engaging content. Our tool gives you access to this type of content (we will get to that in a moment).
The next step is to determine the best times to post. This depends on the demographics of your audience and a lot of other factors. For obvious reasons, demographics remain the most compelling factor.
Studies have shown that the best time to post is mid-week around lunch time. This best free social media management dashboard will over time give you statistics showing the best interaction times for your campaigns.
Remember, thousands of posts are uploaded onto social channels every hour. It is so easy for your posts to be swallowed among these multitudes before anyone sees them. You need to schedule them carefully or all your hard work will come and go unnoticed. I would not need that, you don’t need it either.
You want to treat your fans and followers to the best content available? This is the feature for that!
Content research is the darling feature of this best free social media management dashboard. Use this feature to search for relevant, engaging articles from Google, posts from Facebook, RSS feeds or alerts, and trending issues.
The Google search function is how you provide value to your fans. You can search for the most up to date articles relevant to your business. Relevant, trending articles are likely to meet expectations of your fans and boost engagement. They will love it!
All you need to do is type in your keyword in the search field. The next window reveals a list of the most recent articles on the internet related to your keyword. You really need to visit each web page you want to include into your campaign. Go through them to make sure the content is what you really want for your fans.You don’t need to post anything that jeopardizes relations with your fans.
Choose those that you think will be valuable to your audience and schedule them. Be sure to schedule according to date and time. That’s all.
Facebook Content Search
It is always a good social practice to have both business and casual posts in your feeds. The Facebook and trending search functions are suitable for this purpose. Search for interesting content on Facebook and share with your friends and fans. Just like in the Google news search, you type in your keyword and hit ‘search Facebook’.
The tool will pull out all relevant, current posts with high engagement and share volume onto this platform. All you need to do is read them through and choose those that you think can delight your fans and maybe, prompt a share or two.
This tool populates the post text field by default. You can customize it as you wish, though. This is also the case with Google news search.
Trending Content Search
Trending is the feature you need to entertain and keep your fans refreshed. Comes so handy when you want to spice up your posts and at the same time impress your fans.
Here you have a field of search choices. You can search trending issues by country, subjects or sections. Sections include LOL, OMG, quiz, pictures, videos and a lot more.
This is a feature that enables you to know how your posts are performing. The post metrics feature is best and extensively provided for in the pro version. Most of the features and benefits we are discussing here are found in the basic version of our best free social media management dashboard.
This version, though, still has a few metrics that can guide you in your campaigns. The metrics are but basic and only give a sneak preview of what you are missing in the pro version.
‘Clicks-Platform Share’ shows how your posts are performing in different channels. You will be so surprised how the channels out-perform one another based on different post types.
For statistics in this version, I have come to love the ‘Most Successful Content’ feature. Makes it so easy for identifying well-performing content for re-targeting and upscaling.
This is the lot I can say about metrics. After using this version for some time, I suspect you’ll want to upgrade to the pro version primarily to access the complete set of statistics.
This feature provides streams for two of your platforms, the choice is yours. It allows you to see content from your friends and followers and update your news feeds within the tool. In fact, it allows you access to two of your channels simultaneously by logging in only once.
You can comment, reply and share content on the streams as much as you do on the actual platform walls.
The Visual Composer
The visual composer enables you to add images to your posts, or even overlay text on your images. Look at the image below. Great, isn’t it?
You need to upload your own images onto the tool, though. The image library with over a million stock images is reserved for the paid version.
Best Free Social Media Management Dashboard
That’s all about the best free social media management dashboard for today.
Access the Alife Social dashboard here.