Online marketing strategies refer to a series of actions that will help you achieve your goals using mainly the internet. Even though the term ‘strategy’ might seem a little bit intimidating, creating effective online marketing strategies doesn’t have to be difficult.
In simple words, a strategy refers to a plan of action for achieving the desired goal or several goals. For instance, your goal might be generating 25 percent more leads through your website this year as compared to what you drove last year.
In today’s ever-changing digital landscape, business success often depends on what you do in terms of marketing your business online. From SEO (search engine optimization) to analytics and content marketing, it can be quite overwhelming figuring out where to start from and, most importantly, what is going to have a great impact on your online business. To be effective in marketing, you will certainly need a strategy.
Depending on the scale of your business, your online marketing strategies could involve multiple goals and several moving parts. Despite our simplification of the word ‘strategy’, getting started on developing a good marketing strategy may still be challenging. As such, we have come up with a guide on how to build online marketing strategies that can set up your business for success.
How To Create Effective Online Marketing Strategies
Online marketing strategies are very important for any business that’s seeking further growth. However, businesses usually jump on the digital marketing bandwagon, with hopes of achieving bigger goals. Most they end up failing due to lack of an effective marketing strategy. Below is a comprehensive guide on how to build internet marketing strategy:
1. Kick Off
The first step is identifying the goals and objectives of your business. Reviewing the relevant materials on the organization allows us to create a cohesive project summary and a timeline for any other deliverable items. This initial phase is essential to understand the whole project whether we talk about a new or an existing organization
2. Research and Analysis
Next up is research and the analysis phase. During this time, you would normally audit the industry landscape to have a full understanding of the cultural trends that are related to the brand and customers. This allows us to define the target audience. It enables us to discover the real value proposition that the customer should be conveying. Getting to understand what your clients need from your brand is important for the continued success of your business.
3. Engagement Plan
The third phase on how to build online marketing strategies is drafting an engagement plan. Determine how to communicate, connect, and engage with the right audiences, at the right time and using the best tactics possible. During this step, we craft compelling messaging that is tailored to specific audience needs. We also make recommendations on the marketing channels that are going to be best for communicating those messages.
At this point, you should be having a detailed understanding of the company and its objectives. As such, your team should be able to define key performance indicators (KPIs) which tell us how your brand will measure up if the efforts turn out to be successful or not.
4. Activation Plan
The last phase building online marketing strategies is about planning to put the plan into action. Recommendations are normally made for the budget allocation, media plans are also developed, and an effective timeline for execution of all initiatives is also presented. For both existing and new organizations, a refreshed marketing strategy is often what’s needed to take your business to a whole new level in terms of growth.
Implementing a Marketing Strategy for Your Brand
Having a weak digital presence will significantly hinder the progress of your online brand. Without a thought-out strategy to support your initiatives, your efforts may not help your business meet objectives.
From refreshed brand images to a total shift in the nature of your business, a marketing strategy can be the roadmap that your business needs to accomplish all its goals. Once you have developed an effective plan on how to achieve the set goals, your efforts will be more productive.
Here is a list of 5 simple online marketing strategies that online business owners can implement to help grow their business:
1. Setting a Goal
You are looking for the ways that can help your business grow. As such, you might want more clients, more recognition or you might be looking to get ahead of your competition. Whichever case it may be, beginning with a solid goal in mind will increase your chances of success.
Online marketing is a good way for businesses to prosper. However, going into this process blindly might leave you in a mess. A lot of precision and strategy goes into online marketing and having a set goal will help you know what you should focus on.
2. Creating a Marketing Funnel
This is my favorite in the online marketing strategies because the is where you start to make things happen. Most successful online businesses usually have an operative marketing funnel put in place.
A marketing funnel is essentially when you map out the customer’s journey right from when the customer is a stranger to when he/she becomes a lead. You’ll need to put some strategies in place that encourages them to move in this funnel. Things such as lead magnets, opt-ins, offers and calls to action are all effective pieces of a marketing funnel.
3. Developing a call-to-action
A call-to-action, commonly known as CTA, refers to a text or image that prompts guests to take action. This can be a prompt to subscribe to a newsletter, request product demo or view a webinar. CTAs ought to direct people to the landing pages, where you’ll be able to collect their contact details in exchange for a valuable offer.
An effective CTA, therefore, results in more conversions and leads for your site. This path, from a click on the CTA to the landing page, illustrates the much-preferred process of generating leads.
To increase the visitor-to-lead conversion opportunities, you should create lots of CTAs, distribute them across all your web presence and then optimize them. An effective CTA should be attention grabbing and help in leading a prospective customer further into the marketing funnel.
4. Creating an Effective Lead Magnet
Lead magnets can be used alone or together with a Call To Action. This can be used within the marketing funnel or as a way of driving potential customers into your marketing funnel. Supply them with something that’s relevant to your service or product, something that they want.
Also, use your offers as a way of gathering more information about potential buyers while still driving them into your marketing funnel. This brings them much closer to becoming a quality lead that shall spend money on your services or products.
The main idea behind lead magnets is trading information. You supply something such as a free download of a white paper, but to complete the free download the visitor has to fill out a form that provides you with more info about them. You will use the information that you gather to interact with them as they progress through your marketing funnel.
5. Driving Traffic
In order to have people driving into your internet marketing funnel, there first has to be real traffic to your site. There are many ways that you can use to drive traffic to your site. They include:
Quality Content: Use quality content such that conveys valuable information that the reader can put into practice. Remember that most people visit the internet to search for solutions to their challenges. Make sure you give something they can use and make followers for life.
You should also insert inbound links into various places on your site within the content to build your own brand name via exposure and drive more traffic to your site.
Keyword Strategy: By inserting related keywords into your content you’ll help your website and content show up in more search results. In the end, this leads to high volumes of traffic.
Website Optimization: Make sure that your site is functioning at its best. This is very important to ensure visitors to the site stay longer and even return in future. People don’t always want to visit websites that don’t work properly.
Social Media: You can use engaging social media posts so as to attract more traffic to your website. Using video, pictures and other applicable media will certainly help your posts to get more engagement. Besides, the use of social media is fast becoming one of the most popular online marketing strategies of our times. Daily visits to sites such as Facebook and Tumblr demonstrate this well.
Try out these simple online marketing strategies on your site and see for yourself the difference that they can make.
The internet and the existence of search engines nowadays mean that the old fashioned approaches of ‘one to many’ marketing have become obsolete. Traditionally, businesses could broadcast message to all people, hoping that it will resonate with a few. Today, people can find exactly what they want online.
You should, therefore, be ready to tailor your marketing strategy specifically to people who need what you provide. With a well prepared online marketing strategies, you’ll have manageable and controlled execution of your marketing initiatives and a path for capitalizing on the extensive online resources.
On the other hand, when you lack solid online marketing strategies you’ll likely waste money and time chasing trends that will never contribute to your online business in a meaningful way. As such, it’s very important that you know how to build online marketing strategies.
Remember that well-structured online marketing strategies will help you achieve your goals easier.